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Nielsen music connect1/17/2024 Note: Due to reporting methodology changes from a major video provider, year over year video streaming comparisons are not reflective of industry trends and therefore not included in this story.) (Audio equivalent album units do not include video streams. In 2018, there was also just one album by a woman in the year-end top 10: Cardi B’s Invasion of Privacy.ĪLBUM EQUIVALENT AUDIO CONSUMPTION INCREASES 11.6%: Audio equivalent album units (** see explanation below) rose 11.6 in 2020%, to 756.8 million (up from 678.1 million in 2019). 1.) However, Swift is also the lone female artist in the year-end top 10 - down from the four leading ladies in the top 10 in 2019 (including Lady Gaga’s co-billed credit with Bradley Cooper on the A Star Is Born soundtrack). 10).įolklore (released on July 24) is the highest-charting year-end album by a woman since 2016, when Adele’s 25 ranked at No. 9) and Luke Combs’ What You See Is What You Get (No. Only three of the year’s top 10 albums are not R&B/hip-hop efforts: Taylor Swift’s surprise release Folklore (No. Source: MRC Data, for the tracking period Jan. TOP 10 ALBUMS OF 2020 IN U.S., BY TOTAL EQUIVALENT ALBUM UNITS* The two tracks were among the six tunes added to the album’s deluxe edition that bowed on May 1. 10 peak on the chart dated July 11) and “The Bigger Picture” (No. My Turn spun off two top 10 hit singles on the all-genre Billboard Hot 100 chart (which blends streaming, sales and airplay data): “We Paid,” with 42 Dugg (No. (Taylor Swift’s Folklore had the most, with eight weeks at No. It logged five nonconsecutive weeks atop the list, the second-most for an album during the year. 1 on the weekly Billboard 200 chart dated March 14, granting the rapper his first leader. It’s one of three titles among the year’s top 10 most popular albums that sold less than 100,000 copies in 2020, and all of them are rap efforts. While My Turn sizzled on streaming services, it sold just 40,000 in traditional album sales. The set’s tunes collected 3.93 billion streams during the year (equating to a whopping 2.59 million SEA units of the set’s total 2.63 million units). My Turn was also the most-streamed album of 2020, in terms of total streams generated by its songs and by SEA units earned. All numbers cited in this story are rounded, and for the U.S. 2020 was the first year on-demand video streams factored into album title totals and chart rankings.įor the sake of clarity, equivalent album units do not include listening to music on broadcast radio or digital radio broadcasts. Each unit equals one album sale, or 10 individual tracks sold from an album, or 3,750 ad-supported on-demand official audio and video streams generated by songs from an album, or 1,250 paid/subscription on-demand official audio and video streams generated by songs from an album. 31, 2020.Įquivalent album units - for album titles and chart rankings cited below - comprise traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). MRC Data’s 2020 tracking year ran from Jan. See the year’s top 10 albums chart below.Ģ020 is the third straight year that the top album is an R&B/hip-hop effort, following Post Malone’s Hollywood’s Bleeding (2019, 3 million units ) and Drake’s Scorpion (2018, 3.91 million units ). The company reports that the hip-hop star’s second studio effort earned 2.63 million equivalent album units during the year (*see explanation at end of this story), mostly driven by streaming activity of its songs. Lil Baby’s My Turn finishes 2020 as the most popular album of the year in the U.S., according to MRC Data (formerly Nielsen Music). album equivalent audio music consumption grew 12% Taylor Swift’s 'Folklore' is the only million-selling album of 2020 on-demand audio song streams jumped 17% and vinyl album sales notch 15th straight year of growth. Lil Baby’s ‘My Turn’ Is MRC Data’s Top Album of 2020, Roddy Ricch’s ‘The Box’ Most-Streamed Song
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